Content creation, such as blogs, articles, social media posts, and emails, is important to your business, but it can be hard to figure out what to write about. Here are some ideas from Attorney at Work to get you started.
Courts: Write about current cases that are released to the public. Even if they aren’t cases you’ve worked on, audiences love a story. Write in terms that an average reader can understand.
Legislature: Write about new laws or legal news relevant to your reader, but write in terms that your audience, average people, will understand. Share your insights and legal knowledge in a way that will interest your readers and help them understand.
Subscribe: Subscribe to newsletters from your competition, legal sites, professional associations, etc. and see what they are writing about. You can get ideas from them, and you can do your own research and share your own insights on topics that would interest your audience.
Listen: When you go to conferences, networking events, or watch the news, see what people are talking about. You can always provide your own knowledge and insight on relevant trending topics.
What you write about is important, and here are a few ideas to get you started. Remember to always write with your own voice and put everything in a way that the average reader would understand. They may have seen or heard the topic previously but getting your spin on it and explaining it in their terms will it more appealing and understate.