In a recent article on Getty Image’s blog Curve, it states that around “$134.7 billion will be spent on content marketing, video marketing and social media” this year. Businesses are always expanding their marketing initiatives and it is crucial to understand how to get the best results.
By using visuals in your content marketing, you will increase engagement, especially on social media. According to Hubspot, “people are 44% more likely to engage with content on social media that contains pictures.” The article listed several ways to improve your content marketing with images. Below are a few of the tips:
- Use your pictures to tell a story – “Instead of just representing something, use pictures to show a beginning, middle and end, or choose a picture that allows interpretation of what happens next.”
- Show real-looking people – “Anything too posed or cheesy can appear staged and put viewers off.”
- Size your images appropriately – Ensure your image loads quickly and is compatible with all social media image guidelines for easy sharing.
- Be positive – “People prefer passing on articles via email that have a positive theme, particularly those that are exciting, funny or surprising.”
Read the full article, “Seeing is Believing: Why Using Visual Content in Your Marketing Makes Sense.”
Remember, it is easy to search for free images on the web but you must make sure your images are not copyrighted before posting. Penalties and fines are enforced for any business using copyrighted images without permission.