Authored by: Ollie Lammers
Marketing is an important factor to gaining new clients for your law firm. Digital marketing is one of the best ways for potential clients to learn about your firm.
Finding a way to market your firm while still being affordable can be difficult. According to Lawyermarketing.com, here are some affordable ways to effectively market your firm online:
- Legal Directories.
Listing your firm in a legal directory is an inexpensive yet effective way to market your firm. You can list your law firm on legal directories such as Avvo.com, FindLaw.com, and Abagado.com. In your listing be sure to include your firm’s practice areas and a brief paragraph about your firm. You will also want to include your firm’s location, photos of your staff, and hours of operation.
A pay-per-click (PPC) campaign can allow your firm to create an ad that is linked to specific words. These keywords or topics should be ones prospective clients are likely to use when searching for an attorney. When a prospective client clicks on your ad, they are taken to your landing page with details on how your firm can help them. You are usually only charged when a user clicks on your ad.