Authored by: Ollie Lammers
Your firm’s social media pages are a way for potential clients or referral sources to reach out to you. Having up to date social media profiles and posting regularly will help your profile and business seem legitimate. Having these profiles up to date can help your prospective clients find you with ease and “protect your referral sources.”
According to Mark Homer’s Attorneyatwork.com article, here are some ways to enhance your social media profiles and protect your brand and your referral sources.
Social Media Profiles
Make sure you have claimed your social media profiles on all platforms. Homer states that Facebook can, at times, automatically create unofficial, unmanaged business pages when a Facebook user “checks in” at your firm. It is best to periodically search for your firm’s name and any popular misspellings on Facebook to make sure that no unofficial pages have been created. These can cause confusion and contain inaccurate or outdated information.
According to Homer’s Attorneyatwork.com article, Facebook and Twitter accounts are the most likely to show up in researching a law firm. Make sure you are posting regularly on all of your social media profiles. Even posting two to three times a week can help your firm’s social media pages show up in an internet search. Sharing blogs, client victories, or even milestones for your firm’s staff are some great options to post on your firm’s social media pages.
Facebook is one of your best resources for social media. A good portion of people use Facebook to research business and look at their business page. Ensure you have a business page for your law firm. Having a business page allows people to learn more about your firm. Your business page can have information about your firm from business hours, what law you practice, and information about your team.
Photo Credit: gstockstudio, 123rf.com