Authored By: Candace Whitman
Experiential marketing is about building experiences with your marketing strategy in a way that creates brand awareness and allows you to spark connections with potential clients.
Kane shared a few ways you can incorporate experiential content into your law firm’s marketing strategy.
- Instead of having primarily text content on your firm’s website, consider incorporating some interactive content. This can draw your potential clients in and compel them to spend more time looking on your website than they would with just text content they can just skim over. Attorney at Work suggests web element like interactive calculators, timelines, calendars, and maps that can provide your website visitors with the information they are looking for in a different way.
- Hosting an event can be a great way to interact with your community, build a positive reputation and meet potential clients and referrers. Kane says lunch-and-learns, charity benefits, and seminars are events that law firms can consider holding. To really utilize your event as a networking opportunity, give out swag items at the event and brainstorm ways to creatively request some form of contact information from attendees so that you can keep in touch with them.
- Establish yourself as an expert by recording webinars, podcasts, or Facebook live streams. Think about the questions you get most often from clients and potential clients and provide information on that topic. By sharing your knowledge with an audience, you will show potential clients that you are a credible and trustworthy lawyer that they should consider hiring.
Experiential content is all about building relationships and providing your audience with a unique experience that they will remember when they or someone they know needs to hire a lawyer. For more information and ideas about experiential marketing, click here to read Attorney at Works article on the topic.
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