Blogging for your business may seem like a painful process. If you are like the majority of business owners, you have probably asked yourself these questions: Why is a blog necessary? What should I write about? What topics interest my clients?
Despite your reservations, blogging is crucial to your business’s content marketing and web presence. To help relieve some of your writer's block, we found an excellent list of 50 content marketing resources from Inc. Contributing Editor Jeff Haden. Here are a few from the list:
- Nuts & Bolts of Web Writing: Web Copy That Sells: Nine Can't-Fail Formulas by Karri Stover, Business 2 Community. “Pretty much the cream of the crop for copywriting formulas: appetizer, main course to follow.”
- Content Marketing Advice: 12 Things You Should Be Using Your Blog for (Besides Blogging) by Corey Eridon, Hubspot. “My favorite tip: Go into your old blog posts and make them great.”
- Writing Inspiration: How to Be More Creative in 5 Simple Steps by Jeremy Duvall, Crew. “Creativity is 85 percent a learned skill. Wow. Really? If that's the case, it's so great to have resources like this one from Duvall that cover the topic so deeply. The creativity training routine he outlines is top-notch.”
- Writing Productivity: How to Stop Procrastinating by Using the "2-Minute Rule" by James Clear, Quora. “Clear is one of my favorite voices on productivity and getting more from yourself and your day.”
- General Interestingness: Making Your Writing Work Harder for You by Patrick McKenzie, Kalzumeus. “You're way into my treasures box now. This link is an archived newsletter of McKenzie's that contains so much good stuff on writing, blogging, and marketing strategies. For instance, should you place the date on your blog posts? What types of content should you be posting? McKenzie's answers will get you thinking.”
Remember that practice makes perfect and a consistent blogging schedule is key. If keeping a regular blog feels overwhelming with your workload, there are plenty of professionals available, like WeDoWebContent, who can manage your business’s content marketing initiatives for you.
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