As an attorney, you are constantly trying to set yourself apart from your competitors, or rather, distinguish your brand. This could mean spending tons of money on prospects, or even a great deal of time and energy promoting your firm.
In his Smart Marketing article, “Scripting the Client Experience: How to Really Differentiate Yourself,” Mark Merenda discusses focusing your attention on your current client experience. From the initial greeting from your receptionist, to the very last meeting, each step should involve personalization to the client or prospect. Service and client satisfaction are both experiences that people will pass along to their friends, family, and colleagues, so you want to make sure they are good!
To read Mark Merenda’s tips in full detail, and to view the entire article, click here!
Photo Credit : iqoncept