Authored By: Rachel Markin
Social media and online business listings are cost effective ways to promote a personal injury law firm. Cultivating a strong online presence enables lawyers and firms to better manage their brand image and connect with clients and potential clients.
Will Ashenmacher of LawyerMarketing.com writes that legal professionals should encourage online reviews of their services. While “conventional wisdom” says those writing online reviews just want to complain, Ashenmacher’s article says the majority of people enjoy leaving positive reviews.
For example, sixty-seven percent of reviews on Yelp are four or five stars.
However, the very nature of the accessibility of online communities allows people to write things they would never say in person.
The possibility of negative firm reviews has troubled many lawyers, but Ashenmacher encourages attorneys to build a powerful online presence and to learn how to correctly handle negative reviews.
If an individual does leave a lackluster comment on your online page, Ashenmacher has some tips for handling negative reviews.
He first suggests that you do not ignore the review. It may be tempting to hope it will simply fade away over time, but that’s not an effective strategy. Rather, Ashenmacher says that nothing on the internet truly goes away and allowing a negative review to sit without response gives the impression to others that it is the truth.
Photo Credit: sjenner13