Authored by: Ollie Lammers
Having repeat customers can help your law firm continue growing over time. According to Tea Hoffman's Attorneyatwork.com article, here are some ways you can ensure you have repeat law firm clients.
After you've tried your clients' cases, ensure you are still staying connected with them. Reach out with a phone call, email, or even a card in the mail letting them know you are thinking about them. You also might want to connect with them on your professional social media so you can stay in touch and know what is going on in their life. Create genuine relationships that are long-lasting with your clients.
When maintaining these relationships, you can also ensure that they know all the legal services you provide. Please don't sell yourself or your legal knowledge, but let them know you enjoy working on their behalf and provide additional services.
If it is permitted according to your state's ethics opinions, consider asking return clients if they would think about writing a review about your firm. Positive reviews on Google, your law firm's website, or social media can help other potential clients know what to expect. Let them know that you appreciate their feedback, and it helps you have the opportunity to help other people in your community.
Connecting with your clients on social media is also a great way to stay connected. Consider sharing helpful information about the legal services you provide on your profile pages. You can also share articles, webinars, videos, or podcasts that show your expertise and inform consumers. Besides sharing information, please pay attention to the things your previous clients are sharing on their Facebook or other social media pages. Seeing what your previous clients care about can allow you to reconnect with them or even participate in a community event.
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