Authored by: Ollie Lammers
Marketing your law firm is essential and can help you grow your business. You want to spend money on marketing, but you don’t want to overspend. According to Annette Choti’s Attorneyatwork.com article, here are some ways law firms typically overspend when marketing.
Not every online ad will be a success for you and your firm. You will likely need to play around with different options for Facebook, LinkedIn, and other social media sites for paid advertising. Consider doing some testing, and don’t assume every ad will generate new business for your firm. Figure out what works for you and your firm with online ads. Consider regularly reviewing the results of your ads and be diligent about replicating positive results. Recreating the same positive results will help you and your firm generate more business and not spend money on ads that don’t work.
Consider the following when creating a paid ad:
- Your law firm brand is straightforward.
- Content is relevant to your target prospective clients.
- A prospect can quickly tell the services you provide.
- Links to your firm’s website where they can learn more or contact you.
These are just some options when starting with virtual paid advertising. You will also want to ensure your law firm’s website is up to date and easy to navigate. The majority of your ads will link back to your firm’s website. Having a clean, accessible, and professional website will help when prospective clients click on the link to your ad. A professional website will appeal to your prospective clients and make you seem more trustworthy and professional. Spending money on your firm’s website for it to look professional is essential for growth. More and more consumers do their research and will look at your website before contacting you.
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