Did you know that bio pages are one of the most visited areas on your firm’s website? These bios are the first touch with potential clients and may be the deciding factor if they want contact your office or move on to another site.
- Make the Introduction: This seems like a no brainer but many attorney bios forego this opening paragraph. “The first part of your bio should tell prospects who you are and what you do.”
- Post Multiple Photos and Videos: Don’t stop with just a professional headshot. “Every attorney in your office should record a 3-5 minute video introducing themselves and talking about how they help people and why they love what they do.”
- Talk About Your Clients: Let potential clients know how you will treat them and their family if they do business with your law firm. “Make a point to emphasize what kinds of clients and cases you love to work with in your bio.”
- Write Like You Talk: A website bio is no place for legal jargon. “Use a conversational tone in your bio so that prospects feel as if they are having a conversation with you.”
(View the full article, “8 Tips to Writing a Better Attorney Bio to Attract More Leads”)
Remember: Website bios are more than a place to list professional accolades. They are an opportunity to show prospective clients that you are human and have their best interests at heart.
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