Many attorneys and law firms are trying to decide their next marketing move post-COVID-19. Instead of choosing all in-person or online marketing, consider creating a hybrid schedule for you and your law firm.
According to Sally J. Schmidt’s Attorneyatwork.com article, here are a few ways you can create a hybrid marketing schedule for your firm.
Creating Online Content.
When COVID-19 hit, law firms ramped up their online presence to make up for the lack of in-person visibility. Firms should continue finding online opportunities to share their expertise or their law firm culture. Continue regularly posting on your firm’s social media sites and creating new content like blogs, videos, press releases, and podcasts. You should also still focus on connecting with clients, referral sources, or peers via social media. This way, you can share more of your expertise.
Continue finding ways to connect with your clients and even previous clients. Find small ways to connect with clients either in person or virtually. For example, consider sending them something in the mail or asking them for coffee if they feel comfortable. Connection with your clients and your community is key to growing your practice.
Photo Credit: rawpixel, 123rf.com