Authored by: Ollie Lammers
Instagram can be an excellent resource for law firms to share about their practice and team. More and more consumers are primarily using Instagram. The social media site is more than just sharing selfies, and there are plenty of different kinds of photos or videos you can share. According to Annette Choti’s Attorneyatwork.com article, here are a few ways you can use Instagram for your law firm:
Instagram Benefits
You can use the social media platform in many ways, and the site provides benefits including:
- Recruiting new employees for your firm
- Connecting with previous clients
- Networking with your community: legal or non-legal
- Building your firm’s brand and adding another social media presence
Your Firm’s Instagram
You will need to create a business Instagram for your firm. You will want to keep your personal Instagram separate from your firm’s professional account. Having two accounts will make it easy for potential clients to understand that you have one account for your firm.
Once you’ve created your firm’s page, you and your team should strategize the kind of content you want on your firm’s Instagram. Consider looking at your website and other social media platforms for inspiration. Some possible photos or videos you can share on Instagram can focus on:
- Your firm’s victories
- Your law firm team
- Client testimonial
- Charities you and your team volunteer with
- Upcoming webinars or informational videos
For more details on Instagram benefits for your firm, click here to be taken to Annette Choti’s Attorneyatwork.com article.
Photo Credit: milkos, 123rf.com