Social media is a great way to connect with your community and potential clients. It allows you to put out information, as well as invite users to engage back with you. Here are a few tips for your firm’s Instagram.
- Make sure you have an Instagram account set up and are posting regularly. Often, when consumers are looking for a business, they will check their social media accounts. Plus, as you gain more followers, you can engage with your community.
- Create videos. Video content does well on Instagram. Short, simple videos are a great place to start. Talk about a recent case, showcase an event or service project your team is involved in, look up trending sounds for video content, or share safety/security tips relevant to your firm’s practice area.
- Feature real people. Using photos/videos of real people shows authenticity and engages users. Get in the habit of thinking about taking photos/videos anytime you can, whether that be around the office, at an employee gathering, or during a service project.
Social media is a great tool for your business, and posting the right content is important. It can take time to develop a following and get to know what content is best for your audience, but these tips are a great place to start or boost your Instagram growth.