Authored by: Ollie Lammers
Your law firm branding is an essential way for clients to recognize you and your firm. When creating your law firm brand, you want to ensure that it embodies your law firm’s values. According to Barbara Kaplan’s Attorneyatwork.com article, here are some ways to tell if your law firm brand is working for you:
Define Your Brand.
Your law firm branding should be consistent on all social media, websites, and ads. If you see differences between these-where are they, and how can they be updated?
Can clients easily find and understand your firm’s mission and the type of law you practice?
Is your firm’s branding memorable and relevant?
What distinguishes you from your competition?
If you are struggling with any of these questions, consider asking clients and referral sources for their feedback. Ask them why they choose your firm and anything about your firm that sticks out to them.
Keep Track of Your Brand.
Find a way to keep track of your firm’s branding expectations and values. Regularly look at your website, social media, and ads to ensure they are on brand and represent your firm’s values. Consider reviewing your firm’s marketing monthly that there are no changes to your branding that you have missed.
Photo Credit: Dmitrii Shironosov , 123rf.com