In a recent article, LawLytics Community Manager Victoria Blute shares website content marketing problems some law firms may encounter and solutions to consider in 2016.
Here are a couple of her examples:
- Problem: Content strategy alone isn’t enough.
Solution: Write regular, meaningful material for your law firm’s website.
“Content strategy shouldn’t consist of throwing a bunch of content (or keywords) against the wall and hoping something sticks — it should comprise careful planning, production, and management of the content that potential clients want to read. Writing authentic, specific content will help attorneys establish themselves as thought leaders in their practice area, and that can help attract potential clients.”
- Problem: Failing to identify what makes your law firm unique.
Solution: Clarify your law firm’s purpose.
“Attorneys who clearly establish why they’ve decided to practice law and what their practice means to them may have an easier time connecting with potential clients because they’ll understand that you’re passionate about your practice and committed to doing great work — and that can help encourage positive feelings about your brand.”
Take some time this year to evaluate your law firm website and blog content. As Ms. Blute states, “By detailing your law firm’s purpose, discovering what content your readership wants to see and producing quality materials that answer specific questions, attorneys can put themselves in a position to improve their credibility, reputation and ultimately, their business.”
Photo Credit: kritchanut