“But I already have Facebook and Twitter, why should I bother with LinkedIn?”
According to a recent article by Brad Friedman, “LinkedIn is the best place for an attorney to get his/her feet wet in the world of social media.” This professional networking platform has over 250 million users worldwide and is structured like a resume. Thanks to recent updates, attorneys now have the opportunity to advertise which will expand the classic “word-of-mouth” marketing technique to a new professional audience. Below are some of the practical tips from Mr. Friedman to improve your LinkedIn presence:
- Head Shot: “It does not have to be a professional photo” but make sure it looks like one. This is the first thing your clients, prospects and referral sources will see.
- Profile: Your profile is your opportunity to “build trust and credibility.” Be sure your profile is search engine optimized and you are providing information clients will need to decide if they will use your services.
- Join Groups: With over 1 million groups available, you can engage with colleagues in your industry, specialty and region. Be active in your groups, refrain from providing any legal advice and always remember the Code of Professional Responsibility.
- Build Your Network: “Connect with current clients, people you know, people you went to school with and people in the LinkedIn Groups you joined.” Take time to personalize invitations and set a goal to grow your network every week.
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