Marketing is an important part of growing your law firm. Making sure you are marketing to local prospective clients is the best way to reach your audience.
According to Conrad Saam’s article for Attorney at Work, here are a few steps you can take to start local digital marketing:
Find ways to encourage your clients to write online reviews of your firm. Let your clients know how reviews enable your firm to help more people get justice. Also respond to your reviews if they are good or bad. It allows your clients to know they are being heard. Responding to reviews also shows potential clients that you care about your clients.
Make sure your Google My Business listing is updated and the website page that your Google My Business listing links to, is easy to read. Optimize your firm’s landing page by making sure it states what kind of law you practice and where you practice. Your landing page should feature key information on how to contact you and where to find you.
For information on using Google My Business, click here to read our blog about claiming your listing.