Authored By: Elizabeth Kapamas
There are often unique challenges for smaller and mid-sized firms within the legal industry. Even as they deal with many of the same issues as firms larger than them, they are limited by their smaller budget, staff, and infrastructure.
The National Law Review offers some information, ideas, and best practices to help smaller and midsize firms navigate some of the issues and uncertainties they've faced in the past - and those they will face in 2023.
Outsourcing increases as the way we work changes
Remote work has come with many benefits, but also some challenges such as making it difficult to hire, train, and manage teams and be able to afford it all today within a tight market and budget. National Law Review suggests outsourcing tasks like CRM management to experts who can provide results while making it within the budget and time constraints.
Having the right technology
Not only is working remotely a trend but so is building connections through networking as things are still slow to return to normal. It’s more important than ever to adjust digitally and have a proper CRM system that works best for you and your firm in managing and marketing toward contacts. Check out what this means from another National Law Review article here: Tips to Choose Law Firm Customer Relationship Management (natlawreview.com)
Good data is essential for targeting your audience once you have established a digital system. This is where outsourcing again becomes helpful if you do not have the headcount in your office to acquire data quality to assist your digital strategy.
Planning ahead and reaching out
In spite of the fact that so many trends are converging at once, firms of all sizes can leverage these developments to be more strategic, efficient, and effective in a competitive market. Fortunately, small and mid-sized firms are not on their own when it comes to these issues. Their industry is supportive, and they can turn to colleagues, providers, or subject matter experts for assistance. Taking action quickly could enable them to gain a competitive advantage if they pivot and prepare.