Have you ever forgotten to follow up with a contact after a networking event? Do you feel like you are always too busy or overwhelmed when it comes to nurturing your business relationships? These issues are not uncommon and the good news is they can be remedied with organization, focus and discipline.
- Create a list of contacts: “Put them in priority order, or organize them into buckets, for example, A = Bimonthly contact; B = Semiannual contact; C = Annual contact (e.g., holiday card). Update your list each year.”
- Schedule marketing appointments with yourself: “Calendar a few hours a week for marketing administrative activities, like sending thank-you notes, setting up lunches or connecting with people on LinkedIn.”
- Use technology tools: “You can create a contact management system through LinkedIn or Outlook, both of which allow you to keep private notes on your contacts and schedule reminders.” Another great tool is the app IFTTT which automates tasks. Learn more about this app here.
- Take advantage of your firm’s resources: “Be sure your contacts are signed up to receive appropriate alerts, seminar invitations and webinar announcements. Request firm tickets to ballgames or concerts.”
Review these tips and see if you can integrate a few into your daily activities. You may not be a “natural” marketer but you can be more disciplined in your efforts. As Ms. Schmidt states, “Business development success hinges on building relationships with the right people, being strategic about your activities, and being persistent and visible.”
Photo Credit: Ivelin Radkov