It seems like every week we learn about a new change or update to Google and its components. Since the release of the Google Hummingbird algorithm, businesses have changed the way they produce content and analyze performance.
In recent blog by Page 1 Solutions Internet Marketing Consultant Naomi Rouff, we learn about some of the recent changes to Google Analytics and how they impact the overall analysis of your website. Here are a couple of Naomi’s tips:
- Page Views, Time on Page & Bounce Rate: If you have analyzed your website in the past, you should find these terms very familiar. Naomi agrees these are still important but we need to work on improving the data with comparison points. “I like to compare multiple times, current month to previous, current period to previous period, and year to year. This way, you can find useful information on how many people are coming to your site and how they are interacting with the content.”
- Channels: This is one of the newest features of Google Analytics and shows you more detail about the origin of your visitors. Naomi focuses in on the Social Network Channels for this example. “For the first time (in Google Analytics), you can see detailed information on the visitors from each platform and how they interact with your website. You may be surprised at the ever-growing role of social media and the traffic it brings to your site.”
It is important to evaluate and improve your website and social media campaigns. Google Analytics is a great source of information and the new changes are helping businesses fine tune their marketing efforts for the best possible results.
Photo Credit: Search Engine People Blog via Flickr