Nowadays, it’s not good enough to just create a LinkedIn profile and leave it. You have to engage and grow your professional network. Since this platform continues to evolve, you may be lost on which strategies are the best.
- Get Involved in Niche Groups: Many users are members of broad category groups but joining more specific groups is “a great way to be seen as an expert and helpful resource.”
- Use It for Conferences: Using LinkedIn to research speakers, exhibitors and other attendees helps you “meet the right people” before the event starts.
- Start Writing: Blogging and sharing opinions with your LinkedIn network will encourage conversation and feedback within your industry.
- Invest More of Your Time: This strategy is simple. If you want more from LinkedIn, you have to invest more time. “Even just 15 minutes a day will really bring in results.”
LinkedIn is a powerful resource for professionals and businesses. Add a few of these strategies to your existing social media routine and see how quickly your interactions grow.