Authored by: Ollie Lammers
Marketing your firm online can be challenging and daunting when you don't know where to start. According to Julie Savarino's Attorneyatwork.com article, here are some everyday marketing business strategies your firm should be implementing:
Social Media Branding
Ensure that your social media is all branded based on your law firm's website branding. Keeping your law firm's branding consistent is critical. Your firm's branding will help potential clients recognize you and your firm compared to other firms in your community. Also, keeping your branding the same looks more professional and helps set standards for your marketing team.
Besides keeping your social media and website branding the same, it's essential to make sure you and your team know your branding standards. If you have in-house marketing, your marketing team, your attorneys with professional social media, and your firm's management team should all be on the same page. Creating guidelines and best practices for your team to post on social media is a great place to start.
Find ways to be involved in your legal and non-legal community. It can be more difficult right now with many law firms still being remote but find ways to share knowledge and give back to your community safely.
Participate in your bar associations, start a podcast on your law firm's expertise, or work on publishing a book. Creating resources and being involved is a great way to show your firm's expertise.
You can also team up with other firms or organizations in your community. Find ways to donate items that people need in your community safely.
Community involvement can be great to share on your social media. Sharing what you and your firm are doing outside of your legal work can show potential clients your firm's values.
Photo Credit: Cathy Yeulet, 123rf.com