Businesses everywhere are taking the initiative to boost their SEO by creating a Google+ page. In a previous blog, I discussed how using more Google products helps improve your rankings, but creating a business page is only the first step. Now, what do you post?
I recently read an article written by digital marketing specialist John Bonney addressing how improving your business’s posting strategies on Google+ will help increase interactions.
Here are some of his tips:
- Post Industry Related Articles and Links: “The more informative or compelling the articles are, the more likely it is that your post will be shared and engaged with.” Your followers are bombarded with posts daily on their news feeds so make your posts current and compelling.
- Post Quotes: “An excellent quote can inspire, motivate or incite strong emotions.” Always remember to hashtag your quotes to improve searchability. Hashtags like #MotivationalMonday, #quoteoftheday or #quotes are just a few commonly used across all social media platforms.
- Share Your Own Tips: Stay engaged with your circles and followers. By commenting and sharing their content, you will see your circles and influence grow.
Try a few of these tips and see what works best for your business. Remember that consistent posting and daily interactions on all social media tend to bring the best results.
(Read the full article here, “Six tips on how to make an impact on Google+”)