Authored by: Ollie Lammers
Working on your firm’s website when your firm has a lighter caseload can help you prepare for when business picks up. According to Karin Conroy’s Attorneyatwork.com article, here are some ways to prepare your website for a surge of business.
Make sure your firm’s website has a clear and strong message about your mission. Ensure it is easy for clients or prospective clients to learn about your firm and the area of law you practice. Let people know how you are operating since the pandemic so people can plan accordingly. Consider having a pop-up message letting prospective clients know how your firm is operating during the pandemic. They will appreciate you being upfront about how you are working but keeping people safe.
Review the content on your website such as videos, podcasts, or blogs. Have you posted anything recently? If not, consider looking into new content you want to share with clients, referral sources, or prospective clients. Maybe consider sharing your expertise in personal injury law or your expertise in running your law firm remotely. Sharing your expertise via content on your website shows that you and your team are interested in helping others. Sharing new and relevant content also shows that your firm is timely and productive during the pandemic.
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