Authored By: Amanda Unterreiner
Every client is different. They came to you for different reasons. Their personalities, goals, ideas, and experiences are all different. Giving each client a personalized experience will go a long way in developing a good relationship and getting the best result for them. It all starts with getting to know them, and that starts from the very beginning. Here are a few questions to ask new clients from Attorney at Work.
- Why did you choose our firm? There are so many attorneys out there and your client chose you! But why? Figuring out how they found out about you and why they decided to work with you will help you gain more new clients in the future. You will learn what your most successful marketing channels are, and you can put more resources to those channels. You can also learn about your client from this answer. They may reveal why they liked your firm, maybe your community outreach, firm values, perceived personality, etc. You also get to know more about where they go for answers, and how they problem-solve. The more you know about your client from the start, the better you can help them.
- Have you ever worked with a lawyer before? You go through the legal process every single day, but many of your clients are not so familiar with the process. If this is their first time working with a lawyer, make sure you are explaining everything specifically to them, so they understand and feel comfortable with the process. If they have worked with a lawyer before, you can ask them what they liked/disliked about the last lawyer or firm they worked with. Tailoring your communication and relationship with the client to their personality and comfortability will make a huge difference.
- What is your top goal of the case? Each person may have a different goal in pursuing a case, and you want to be on the same page as your clients. You want to be fighting for the same thing. Some clients top goal may be to receive the money they rightfully deserve. Others may be focused on making the wrongful party take accountability for their actions. Other clients may be fighting to make a change in the industry or organization so this does not happen to others in the future. It is great to fight for all of the above, but make sure you know your clients top priority going into the case so that you can fight for what they want and deserve.
Getting to know your clients is the first step to delivering the best experience for them. Start off your relationship on the right foot.
Read the full article from Attorney at Work here.