YouTube is the world’s second most used search engine with over 6.25 billion hours of video watched each month. Most businesses are utilizing video content on their websites and social media but find it difficult to increase their number of channel subscribers and views.
Recently, the team at RealViews4U created an infographic that illustrates the latest YouTube statistics and helpful tips on increasing your video views, likes and channel subscribers. Here are a few of the tips mentioned:
- Give your video an appealing title. With Google’s recent algorithm changes, YouTube video titles need to reflect the wording people use in search engines or answer a question. “It should be short, engaging and to the point.
- Use the best tags. Relevancy is important when it comes to tagging your video. Do not be afraid to use all the keywords and topics discussed in your content. “The more relevant tags you use, the more often your video will pop up when people search it.”
- Create timely content. The increased popularity of Youtube means that content is constantly changing. “If you think what people are most likely to be searching for and make content specifically for that, you have a much better chance of appearing in search engines.”
- Be Consistent. Produce and share content on a regular basis to keep subscribers interested. “Nobody is going to come back to a channel if they don’t know when the next video is going to appear so put a schedule together that ensures you’re producing content consistently.”