Authored by: Ollie Lammers
Storytelling can be a powerful way to connect with prospective clients. According to Karin Conroy's Attorneyatwork.com article, here are a few ways you can utilize storytelling to market your firm.
Storytelling can build trust with prospective clients. People want to do business with people, especially when they trust you to fight for justice on their behalf. Prospective clients are less likely to do business with law firms if they don't have a face to put with the name of your firm.
You will want your marketing to be relatable to your targeted audience. Consider who do you want to be the focus of your storytelling marketing materials.
Do you want to focus on former clients? Do you want to feature your law firm and why your team practices personal injury law?
Once you've decided who will be the focus of these items, you can then decide how to show your firm is worthy of your prospective clients' trust.
Storytelling can show the type of problems you and your firm are up against every day. You can share your settlements or cases you've won on behalf of your clients. You might even want to consider asking previous clients to give testimonials on how their settlements impacted their lives.
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