Authored By: Candace Whitman
Social media is fast-paced and full of content, which is why it is crucial to create content that will make your law firm stand out. In Stephanie Marrone's article for LexBlog, she says one of the main goals for your firm's social media content should be to "stop the scroll." In her article, she provides tips on creating compelling content that will draw the attention of your prospective clients.
Marrone suggests utilizing carousels on social media to share more content in each of your posts. You can post a carousel of multiple images, a powerpoint slideshow, infographics or pdfs. Posting images on your social media can often increase your engagement.
It can be challenging to come up with ideas for content and keep a consistent schedule. Marrone recommends adopting the 3-2-1 content model where your law firm will "aim to publish three pieces of industry-related content, two pieces of “proud” content (content that make your employees and community feel good) and just one piece of product or service-related content."
For more tips on creating content that will lead to more engagement from your prospects and clients, click here to read Marrone's LexBlog article.
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