Marketing trends are always changing and the world of social media is growing daily. It’s important to stay on top of “what’s new” but some strategies may be wasting your firm time and money in the long run.
In a recent blog, Stephen Fairley, CEO of The Rainmaker Institute, states that “when it comes to marketing, sometimes less is more.” Below are a few of his suggestions of legal marketing tactics that you may consider dropping in 2015:
- Spending time on social networks that don’t work for you. It’s ok to try different social media platforms but “if you are trying to engage on a social network that is just not delivering any opportunities for engagement, quit it and forget it.”
- Using lame stock photography. “Visual content has become increasingly important to getting your content noticed, so using staid, irrelevant stock photos just won’t do the job for you anymore.”
- Not following through on mobile optimization. Don’t just stop with a mobile friendly website. “You need to be sure your entire lead conversion path is optimized for mobile.” This includes download buttons, forms and e-newsletters.
(View the full article “5 Legal Marketing Tactics You Can Let Go Of in 2015”)
In 2015, take some time to review your current marketing efforts and see if there are some opportunities to streamline processes.
Photo Credit: 123RF Stock Photo