Authored By: Candace Whitman
When you look at your website analytics, you may notice visitors looking around your firm's website, but not as many engaging with your website and becoming clients. In her recent article for Law.com, Amanda Sexton, founder of FocusWorks Marketing, provides some tips on how to turn website visitors into leads.
Sexton suggests creating lead magnets to offer the visitors on your website. Lead magnets are free, helpful resources you have available for download on your website. It can be an e-book, checklist, article, step-by-step guide, brochure, etc. that your audience will find helpful. For example, you can make a guide on the steps to take after you've been in a car accident or questions to ask when you are hiring a personal injury attorney. You can ask the visitor to enter their name and contact information to download the resource. This is a great way to show potential clients you are valuable to them and gather more leads.
Another tip Sexton gives is to make your value proposition and call-to-action apparent to visitors right away. Let them know why they should hire you and how they can contact you. Sexton also states that you should make contacting your firm as simple as possible. Don't ask for too much information from them right away because they may choose to abandon their contact form and move on.
Click here to read the full article by Amanda Sexton on Law.com.
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