Authored By: Candace Whitman
Podcasts have grown in popularity over the last several years, and with that popularity, law firms have begun to create their own podcasts as an additional way to market their firm to consumers.
If your firm has been considering getting into podcasting, here a few tips for planning your podcast. Annette Choti, legal digital marketing expert, recently shared some of her best podcasting tips in an article for Attorney at Work.
First, think about your goals for the podcast and the topic of your podcast. Do you want to generate more leads to your firm, establish yourself as an expert in a certain area of law, or attract people to your website and social media? Establishing what you would like to achieve from having a podcast can help you better plan other aspects of the podcast.
Choti suggests thinking about your strengths to determine the format of your podcast. You can host your podcast by yourself, have a colleague as a co-host, or have a guest for each episode. Choti says you should also create a plan for what the intro, body, and outro of your episodes will be like. Your audience will appreciate that your episodes are consistent and well thought out.
Before recording your first episode, purchase a high-quality microphone, designate a quiet place to record, and research which podcast publishing platform is best for you, such as Buzzsprout, Anchor, or Podbean. Your audio and production quality are just as important as your content.
For more helpful Podcasting tips, click here to read Choti’s Attorney at Work article.
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