You decided to launch your law firm social media presence; creating a Facebook page, Twitter account, Google + account, LinkedIn company page and maybe even a YouTube channel. You may be thinking what’s next? How do I make this work for my law firm?
Georgina El Morshdy of Copyblogger shares 30 ways on building your audience and retaining your audience. Ms. El Morshdy calls this the “Know, Like and Trust” factor.
10 ways to get known online:
- Get clear on who you’re talking to.
- Assert expertise in your niche.
- Create the right content.
10 actions to build likeability online:
- Be authentic.
- Be real.
- Be nice.
10 factors that build trust with your audience:
- Give away (some of) your best stuff.
- Don’t disappoint.
- Be consistently good.
These are just a few of the ways Ms. El Morshdy shares, to read the entire list and the definition of each, click here for 30 Ways to Build the “Know, Like and Trust” Factor that Grows an Audience.
Navigate, build and stand out for your law firm; the audience is there you just need to reach out and grab them!
Tina Burns
Vice President
Photo Credit: 123RF Stock Photo