Email marketing is one of the most cost effective ways for law firms to communicate with clients, prospects and referrals. One main challenge of this type of marketing is getting your contacts to open the email and respond either by clicking on a link or replying.
- Have a targeted list. “Your list must be targeted so you can create content that speaks directly to the interests of your audience.” Also, cleaning your list regularly will help eliminate invalid emails and opt outs.
- Your subject line needs to kill. “Spend time on your subject line to really entice that recipient to open your email.” Keeping the subject under 140 characters and using ‘you’ or ‘your’ helps.
- Include Call-to-Actions early. There’s nothing more annoying than opening an email and seeing paragraphs of text and no clear purpose. “Every email communication needs a Call-To-Action that lets the reader know what you want them to do.”
- Share. “Adding social share buttons to your email marketing communication not only makes it more likely that your messaging will be spread to a greater audience, research shows that emails with social sharing buttons enjoy a 115% higher click-through rate than those that do not.”
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