Authored by: Ollie Lammers
Social media is an essential strategy for marketing your law firm to potential clients. Your firm needs to have social media accounts, but you need to do more than having an account and occasionally posting. According to Annette Choti’s Attorneyatwork.com article, here are a few ways your social media posting for your might not be working.
Strategic Scheduling and Quality Content
Each social media platform requires frequency, type of content and reaches potential clients differently. For instance, you don’t want to post the same content on LinkedIn to Twitter or Instagram. You will likely not be reaching the same audience as you are on LinkedIn compared to your Twitter followers.
All of your social media platforms are different and need to have different plans for each site. You don’t have to create new content for each platform, but you will want to post either more or less frequently, depending on the site.
LinkedIn and Facebook are both sites you will want to post three to five times a week. On Instagram, you will want to post at least once a week with photos of your law firm team, client victories, or other visually appealing content about your firm. Twitter is different from other platforms in that there is a character limit and people tweet two to three times a day.
Your content that you post to your social media platforms will need to have substance and be relevant to your potential clients. Ensure you are creating content like blogs, podcasts, video interviews, webinars, or other content that will be relevant to your potential clients. You might also want to consider creating content that could be relevant to your referral sources and colleagues.
You will want your content to be genuine and not overtly advertising your law firm. There’s nothing wrong with advertising, but don’t make all of your social media content explicitly advertising. Create informational or promotional content about upcoming events you and your firm are participating in your community.
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