Authored by: Ollie Lammers
Your law firm’s website is a key part of obtaining new clients. Potential law firm clients will look at your website before deciding if they want you to represent them. Having your website’s practice areas easy to read and understand can make a difference between someone choosing you over another firm. According to Nancy Sloane’s Attorneyatwork.com article, here are some things to consider when updating your firm’s practice and industry landing pages.
Think about the potential clients your firm is looking for. Create a list of the kind of clients your firm is trying to attract. After finalizing the type of client you believe you are marketing to, examine your current client list. Do your current clients fall under the list of the kind of client your firm is trying to represent? If they don’t, brainstorm on what you and your team can do differently.
Show your potential clients your law firm’s practice expertise. Update your practice areas to show how you and your team are experts in your area of law. Showing your expertise can include mentioning previous cases, CLEs you have taken, and organizations that help you further your law practice expertise.
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