Recent research shows that most people use online searches to look for an attorney, so therefore your website is usually the first way to gain trust with a prospective client. On The Rainmaker Blog, Stephen Fairley shares several really great tips on how to use your law firm website to build trust. Here are a few:
- Third-party support. Use testimonials, articles and links to publications and news sites that mention your firm to build credibility.
- Show your office. Add photos of your office or building and be sure to include your physical address on your home page.
- Highlight personnel. Include photos and bios of your attorneys and support personnel to show prospects who they’ll be dealing with.
Photo Credit: TerryJohnston via Flickr