Recent research shows that most people use online searches to look for an attorney, so therefore your website is usually the first way to gain trust with a prospective client. On The Rainmaker Blog, Stephen Fairley shares several really great tips on how to use your law firm website to build trust. Here are a few:
- Third-party support. Use testimonials, articles and links to publications and news sites that mention your firm to build credibility.
- Show your office. Add photos of your office or building and be sure to include your physical address on your home page.
- Highlight personnel. Include photos and bios of your attorneys and support personnel to show prospects who they’ll be dealing with.
…Click here for the full list.
Tina Burns
Vice President
Photo Credit: TerryJohnston via Flickr