Video is a great way to tell stories and convey information in a way that is engaging and easy to consume. Video often draws consumers into your law firm's website and social media more than a block of text would. John Butterworth, a digital marketer, recently provided some helpful video marketing tips for law firms in an article for Attorney at Work.
Butterworth explains that your firm's videos should always have closed captions because it grabs viewers' attention when they are scrolling through social media or your website without their device's sound on. Many people watch videos without clicking on full screen or they mute the video in full screen, so if they cannot do that with your videos they may scroll past due to inconvenience. Most importantly, captions make your videos more accessible for everyone.
It can be challenging to gauge the success of your videos by just looking at the view count. You may have a prospective client mention it or have followers comment on it on social media, but for the silent viewer, you may not know they are a lead that came as a result of your video efforts.
Butterworth says you should consider including a call-to-action in your videos. He suggests a link in the video or video description to a page on your website where they can learn more about the topic of the video. You could even put a contact form on the page where they enter their information to receive a helpful PDF or more additional content.
Click here to read Butterworth's article with more helpful video marketing tips for law firms.
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