I’ve blogged about the importance of LinkedIn for networking and generating new clients many times. As we enter into 2016, you may be wondering if there are any new ways to use this social media platform to better market your personal injury law firm to the more than 122 million registered members in the US.
- Showcase Your Attorneys’ Educational & Professional Achievements: “You should ensure that each of your firm's attorneys has a comprehensive LinkedIn profile that emphasizes his or her professional experience, educational achievements, and special training and certifications.” You should also include recent publications and other accomplishments that would interest a potential client.
- Don’t Be Afraid to Get Personal: Many people are afraid to let their personality show on their LinkedIn profile since it is mainly a professional networking site. Adding a personal touch to your profile image or crafting a unique summary will set you apart from the crowd. Remember, this is “a place where you can share your voice and your passion for representing the wrongfully injured.”
- Make Your Profile Easy to Find with Keywords: If you are familiar with online marketing then you know the importance of keywords to search results. LinkedIn is no different. “You should incorporate relevant keywords into your LinkedIn profile. A few good places to do this are in your professional headline, job title, and summary.”
Take some time to review your LinkedIn profile in 2016 and see what changes you can make to better market your firm. As Mr. Gomez states, “An hour of your time could lead to a steady stream of profitable business relationships for your firm.”
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