Authored by: Candace Whitman
Your Law Firm's website is often your first impression for potential clients so it is valuable to make sure it is serving your firm and your website visitors' goals. Josh Kern recently gave some helpful website tips in his article for LexBlog.
Kern suggests thinking about "the user experience" on your firm's website. Look at your website and analyze whether or not it is easy to use. If your site is difficult to read or navigate or if visitors have trouble contacting you because of outdated information, they may leave the website before reaching out. Kern says you should keep the sentences and paragraphs on your website short so it is easily digestible. You should utilize subheadings to break up larger blocks of information to make it easy for user's to find the information they need. Your firm may find it helpful to ask friends or family to use your website and let you know what they think from a potential customer's perspective.
According to Kern, you should also periodically perform a "content audit" on your website. Kern says, "The purpose of a content audit is to help you determine if your existing content is meeting your needs and those of your audience." You should determine if the content on your site is up to date, relevant, and search optimized, and then you will make any necessary edits, delete irrelevant content, add new content.
To read more website tips, click here to read Kern's article for LexBlog.
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