Have you thought about launching a podcast for your firm or professional brand? Here are a few reasons to start a podcast.
Reach a new audience. Because you are just listening and you do not need to watch, scroll, or physically interact, you can listen to podcasts anywhere. Creating this type of consumable content allows you to reach an audience you may not have otherwise, according to Annette Choti of Attorney at Work.
Establish your firm/personal brand. Creating a podcast allows you to show your audience who you are and what your firm does. Diving into your niche or discussing your specialties, really allows your community to get to know you better. Choti states, "Potential clients can hear your voice, which establishes a sense of familiarity. Individuals hire lawyers who they know, admire and trust."
Increase website traffic and SEO. Having thriving online content is great for your website. The more content you produce and the different channels you utilize help to increase traffic to your site and help you move up in the rankings. Choti explains that you can do this by including SEO keywords in your podcast promotions.
Low-cost marketing strategy. While it will take time to develop your podcast branding, establish your podcast identity, and record/edit content, there are not a lot of costs involved. Once you get a good microphone and a place to record, you can get started.
If you’ve been thinking about starting a podcast, now is the time! Podcasts are becoming very popular, and are very consumable. Check out more tips in Choti's article here.