Your brand is what defines your law firm and makes you stand out from your competitors.
You want your firm's brand to be genuine and show through all aspects of your business. Doing a thorough analysis of your law firm's marketing and client interactions to ensure that it is consistent and accurate to the brand you want to portray can be beneficial.
Barbara Caplan states in her article for Attorney at Work, "Think about all the places and ways your brand shows up and examine whether it does so consistently at every touchpoint, every time. Your assessment should include your logo, print, online, audio, video, advertising and client feedback, as well as your personal presence, image and personality."
Consider creating a brand guide to ensure your entire team is on the same page about how your firm plans to represent itself in all marketing and communication.
For more tips on law firm branding, click here to read Caplan's article for Attorney at Work.