Authored by: Ollie Lammers
Your law firm content helps you grow your potential client base and share your expertise. Half of the battle of creating content ensures that it is relevant and consistent. According to Annette Choti's Attorneyatwork.com article, here are some tips on creating content that is helpful for you and your law firm.
Understanding Your Audience.
Know the kind of information your potential clients will find helpful. Share information you have learned from previous cases or advice you would give to potential clients. Sharing your knowledge shows that you are an expert and a trusted resource as an attorney.
When creating your content, think of how your potential clients will find your content. Make sure your content is relevant to the platform you are sharing it on. For instance, you will want short and eye-catching videos on TikTok that get straight to the point, but on YouTube or Vimeo, you can share longer-length video content.