Authored by: Ollie Lammers
It is hard to know where to start when updating your law firm's website. Most attorneys have a hard time deciding if they should start with their content or the design of their website. According to Nancy Slome's Attorneyatwork.com article, here are a few ways to help you decide how to approach creating your law firm's website.
Review Your Website.
Take time to look at your law firm's website and write down things you like and things you want to change. It would help if you also considered comparing your website to a peer that offers similar services in your community.
Write down things you like about their website and how you could implement something similar to your website.
Consider how these changes to your website can help you create content in the future and how it aligns with your law firm's goals and current marketing to potential clients.
While reviewing your website with your marketing team, consider how long it will take to implement these changes and if you have talent in-house or if you will need to hire an agency.
Consider questions like:
- What is our budget to update our website?
- What do we need to update our current design, content, and technology?
- What is our timeline for updating our website?
- Do we have a backup of our current content that is easily accessible if we lose content when updating our website?
Content or Design?
Your law firm's goals will depend on whether you should focus on your website's design or your firm's content. When you reviewed your website-did, did you notice a lack of content or design to have your website be accessible?
If you quickly know the answer to this question, then either the content or design should be your first goal of the strategy.
If you don't know where you should start, you might want to hire outside help! Having an extra set of eyes that aren't looking at your website almost every day can help you see how you and your team can improve your website to reach more clients.