Authored By: Candace Whitman
Consumers of any product or service want to feel like they are getting an excellent value for their money, and legal clients are no exception. However, value is not only equated through winning a case or a large settlement, value can also be found in the wisdom, expertise and empathy that your law firm provides to clients.
Amy Larson of Above the Law recently provided some ways your firm can prove your value to clients.
Build a trusting relationship with your clients.
Your clients are most likely stressed out and upset by their situation so having a lawyer that listens and empathizes with their situations is valuable. Let your client know that you understand and are on their side. Larson says, “To the client, a legal problem is a fight—one they can’t win on their own—and their lawyer is the warrior they have chosen to go into battle on their behalf. Fight as if your client’s fate and future are in your hands—because they often are.”
Manage your client’s expectations.
From the very beginning of your relationship with your client, be honest about your expectations of the case: how long the case could take, how much it could cost, what the potentials outcomes could be, etc. Larson explains that managing your client’s expectations throughout your relationship can help to prevent “unhappy surprises.”
Ask your client frequently if they are satisfied.
Throughout your client’s case, ask how they are feeling about your plans and actions so far. Larson suggests asking questions such as, “What will success look like to you? Does this sound like an effective strategy? Are you comfortable with the steps we’ve outlined?” These question and ones that are similar will allow you to gauge how your client is feeling about their experience with your firm and the progress of their case.
To read more ways you can prove your value to your clients, click here to read the full article.
Photo Credit: Katarzyna Białasiewicz
