With a large number of consumers looking online for a lawyer to hire, it is important for law firms to have a strong digital presence. The digital world is constantly evolving so it's important to research often and learn from SEO and digital marketing experts.
According to A. Singles' article for LexBlog, one thing your firm can focus on is an "earned media strategy." This involves publishing articles, participating in interviews, speaking at industry events, and being active in other ways in the legal industry as a way of getting other websites to link to your website.
Another way to improve your digital presence is to keep your contact information up-to-date and consistent across all platforms: Google, Bing, and your company's website. You can also post about your services on your Google My Business profile.
For more helpful SEO and digital marketing tips, click here to read the LexBlog article.