By Elizabeth Kapamas
Modern law firms rely heavily on email communications. An email strategy can put you ahead of your competitors, help you improve your brand and visibility, and attract clients and prospects by showcasing your success and services.
Law firms utilize email as a marketing tool, and clients expect to receive them as part of their legal experience. According to The National Law Review, there are a few different types of emails that are important for law firms to send to clients.
Upon capturing contact information, automatically send a welcome email to keep your firm at the forefront of your client's mind. Upon submitting an inquiry form on your website, a prospective client will receive this welcome email as the first contact from your firm. A lot of trust is involved in the legal business, so first impressions are extremely important in attorney-client relationships.
Creating a positive client experience begins with appointment reminders. As a result of these emails, clients can see that you are organized. The National Law Review suggests that if your client is coming in for an in-person consultation, provide them with any additional information they may need about directions or parking. In addition, reminders will help clients feel more at ease by providing a convenient way to confirm, cancel, or reschedule.
Law Firm Newsletter
The objective of a firm newsletter is to keep yourself visible and on top of your clients and prospects' minds. Firm updates, news, and blogs all offer content pieces to include in your monthly newsletter. Writing about your success stories and sharing them can demonstrate authority in your field of work.
Client Engagement Emails
Engage with your audience by proposing a question or leading them to an action to interact with your firm. This includes a satisfaction survey or asking about topics they want to see written about.
Learn more tips from Law Firm Marketing Emails for Lawyers to Send in 2023 (natlawreview.com)