Writing informative articles to post on your law firm's blog can be a great way to market your firm to potential clients. Law firm marketing expert, David Arato shared some helpful blog tips for law firms in his recent article for Attorney at Work.
Take some time to think about the questions that your clients frequently ask and write blogs about those questions. Arato suggests setting the question as the title of your blog so that potential customers who are googling a question may stumble upon your law firm's blog.
When writing blogs, keep in mind that your readers may want to quickly scan your blog for answers. Arato says that you should include relevant subheadings, highlight important words or phrases, start the blog with the most important information, and include bulleted lists. These optimizations make your blogs easy to read.
For more helpful law firm blogging tips, click here to read Arato's Attorney at Work article.