Authored by: Ollie Lammers
Law firm e-newsletters are a great way to share your team's successes, ongoing projects, and details about your team. According to Michelle Troutman's Attorenyatwork.com article, here are a few ways to ensure your newsletter is engaging.
Ensure the content you include in your newsletters appeals to your marketing base. Consider sharing updates about your law firm staff, such as new employees, job promotions, or a recent "win" one of your employees had. You can also share recent client victories or service events your law firm has participated in the past month. Whatever you plan on sharing in your e-newsletter ensures that it reflects your law firm's marketing and is engaging for your readers.
Make sure you have the same formatting for your law firm newsletter every time you release an e-newsletter. Creating the same format makes it easier on you and your team for however often you send out newsletters. Also, consider having attention-grabbing headlines and including links to other forms of medium such as relevant blog topics, videos, upcoming webinars, or podcast interviews. You might even want to add a picture or two of your law firm employees at recent service events or yearly meetings.