Authored By: Ollie Lammers

Deciding on which pay per click option works for your firm can be difficult. According to LawyerMarketing.com, here are some questions to consider as you look at pay-per-click and decide which strategy is best for your firm.

• Am I performing well organically?

Look at Complementary Strategy Below.

• Did I open a new office or expand practices recently?

Check out Supplementary Strategy Below.

Complementary Strategy.

If you are performing well organically because of your website, you might wonder how or why your website needs to show up on the first page. According to Wordstream, 41 percent of clicks go to the top three paid ads on the page. Most people won’t even think of going to the second page much less to the bottom of their first page of results.

If a potential client was injured in an auto accident, they don’t have time to spend hours researching for the best attorney for them. The potential client is in a rush to find an attorney after their injury and are more likely to click on a pay-per-click ad.

Supplementary Strategy.

LawyerMarketing.com says, if you recently opened up a new location or have expanded your focus of law, you might want to consider a supplementary strategy. This strategy is a way to let people know you are expanding your firm.

Say you open a new firm in Minneapolis and you practice auto accident cases. If someone searches for “auto accident attorney Minneapolis” and your website doesn’t show up, potential clients won’t be able to find you.

This is just one way a supplementary strategy could help your firm. Good organic visibility is slim when you open a new firm location or start practicing in a new field of law. It can take time for search engines to pull up your firm when people search for lawyers in your area. Running a pay-per-click ad can help your firm gain traction and helps alert prospects of your existence.

For more ways to use pay-per-click to market your firm, click here to read LawyerMarketing.com’s article.